Vice President of Sales - Remote

Overview

The VP of Sales will be a critical leader in TRUFF's next phase of growth, translating strategic sales vision into day-to-day execution. This role sits at the intersection of distribution strategy, key account management, trade and promotional execution, and sales operations.

In Short

• Support the development and execution of a bold, multi-year sales strategy.
• Align day-to-day execution with TRUFF’s growth priorities and revenue targets.
• Oversee relationships with key distributors.
• Lead the day-to-day management of key accounts.
• Manage trade spend planning and execution.
• Own the creation of the monthly sales team master deck.
• Ensure all sales collateral is current and organized.
• Work closely with Marketing, Operations, and Finance.
• Support the management of TRUFF's broker partners.
• Drive new item setup and promotional planning.

Requirements

• Proven experience in sales leadership roles.
• Strong understanding of sales strategy and execution.
• Experience with distributor and key account management.
• Ability to analyze sales data and create reports.
• Excellent communication and collaboration skills.
• Experience in the consumer packaged goods (CPG) industry is a plus.
• Strong organizational skills and attention to detail.
• Ability to drive results and manage multiple priorities.

Benefits

• Opportunity to shape the future of a growing brand.
• Collaborative work environment.
• Competitive salary and benefits package.
• Potential for career growth and advancement.
• Work with a passionate and innovative team.