Marketing Automation Director - Remote

Overview

As the Marketing Automation Director, you will develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. You’ll be responsible for growing our consented email database, improving email deliverability, and driving high-performing, targeted email campaigns.

In Short

• Develop and implement a comprehensive marketing automation strategy.
• Design trigger-based workflows, segmentation, and personalization.
• Leverage A/B testing for campaign optimization.
• Ensure compliance with data privacy regulations.
• Grow and maintain a high-quality email audience.
• Improve email deliverability and manage sender reputation.
• Stay updated with HubSpot advancements and features.
• Define and report on key email and marketing automation KPIs.
• Collaborate with cross-functional teams.
• Manage multiple projects simultaneously.

Requirements

• Minimum 5 years of experience in marketing automation.
• Strong understanding of email deliverability best practices.
• Highly analytical with a focus on performance metrics.
• Excellent collaboration skills.
• Experience with HubSpot and Salesforce integration.
• Experience in B2B marketing.

Benefits

• Opportunity to drive innovative marketing strategies.
• Work in a mission-driven organization.
• Collaborate with cross-functional teams.
• Engage in continuous professional development.