Marketing Analyst - Remote

Overview

The Marketing Analyst will play a critical role in measuring campaign performance, maintaining data accuracy, and uncovering insights to optimize marketing strategies.

In Short

• Track and report on campaign results across multiple channels.
• Build dashboards to monitor key performance indicators.
• Provide insights to optimize campaign spend and effectiveness.
• Support attribution models to measure marketing impact.
• Maintain marketing data integrity across platforms.
• Create reports for leadership and campaign owners.
• Collaborate with cross-functional teams on marketing goals.
• Analyze trends to increase marketing efficiency.
• Ensure accurate attribution for marketing qualified leads.
• Contribute to quarterly business reviews with performance data.

Requirements

• 2+ years in marketing analytics or related role.
• Proficiency in Salesforce and marketing automation platforms.
• Experience with reporting tools like Excel and Tableau.
• Understanding of digital marketing channels.
• Familiarity with attribution models and funnel metrics.
• Exceptional analytical skills and attention to detail.
• Strong communication skills to convey data insights.

Benefits

• Medical, dental, vision, and life insurance coverage.
• Paid parental leave and 401(k) plan.
• Employee assistance program.
• Accrual of PTO and holidays for U.S. employees.