Marketing Analyst - Remote

Overview

Winona is a leading telemedicine company providing HRT for women in menopause, with an in-house technology stack and a vertically integrated business model.

In Short

• Seeking a detail-oriented Marketing Analyst to enhance decision-making through data.
• Own the data behind customer journeys from initial contact to conversion.
• Collaborate with growth, creative, and product teams.
• Set up funnel tracking and evaluate creative performance.
• Conduct competitive research to identify growth opportunities.
• Influence marketing spend allocation and campaign optimization.
• Compile and present marketing performance reports.
• Build forecasting models to identify underperforming segments.
• Flexible working hours and remote work options.
• Join a diverse and global team.

Requirements

• 2+ years in marketing analytics or growth analytics.
• Strong understanding of marketing attribution and funnel dynamics.
• Proficiency in tools like Mixpanel and Google Analytics.
• Advanced skills in Excel/Google Sheets; SQL experience is a plus.
• Ability to work with cross-functional teams and influence data-driven decisions.
• Exposure to paid media platforms is a bonus.

Benefits

• Flexible hours and remote work.
• Fun and casual work environment.
• Employee engagement activities.
• Diverse global team.