Marketing Analyst - Remote

Posted 6 days ago

Marketing

Full Time

USA

Data Analysis

Customer Acquisition

Marketing Performance

Campaign Effectiveness

Dashboard Creation

KPI Tracking

Customer Segmentation

A/B Testing

Data Storytelling

Collaboration

Overview

The Marketing Analyst plays a critical role in fueling Yendo’s growth by translating data into insights that drive customer acquisition, engagement, and retention strategies.

In Short

Analyze performance across paid, owned, and earned channels to optimize acquisition and lifecycle marketing strategies
Build dashboards and reports that track KPIs like CAC, LTV, conversion rate, churn, and engagement
Identify actionable insights from customer segmentation, cohort analysis, funnel performance, and attribution modeling
Partner with marketing, product, and finance teams to support campaign planning and post-mortem analysis
Monitor marketing spend and recommend budget allocations that maximize impact and ROI
Design and run A/B tests and multivariate experiments to inform messaging, targeting, and channel strategies
Communicate findings clearly to stakeholders with compelling data storytelling and visualizations

Requirements

Experience in data analysis and marketing performance metrics
Strong analytical skills with the ability to interpret complex data
Proficiency in dashboard creation and KPI tracking
Experience with customer segmentation and cohort analysis
Ability to design and conduct A/B tests
Excellent communication skills for data storytelling
Collaborative mindset to work with cross-functional teams

Benefits

Competitive Compensation
Equity
Insurance
401K
Unlimited PTO

Yendo

Yendo is a forward-thinking financial technology company dedicated to empowering individuals to achieve a stronger financial future. In just under two years, Yendo has successfully saved its customers over $100 million in unnecessary interest and fees by leveraging AI to unlock vehicle equity for those traditionally excluded from mainstream financial services. The company offers credit cards with competitive APRs and no hidden fees, significantly improving access to credit for non-prime borrowers. With a focus on user-centered design and a commitment to fostering a diverse and inclusive culture, Yendo aims to create intuitive and impactful financial solutions that address real customer needs. Based in Dallas, Texas, Yendo operates with a nationwide team and is backed by prominent investors and entrepreneurs in the fintech space.

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