Senior Associate, Paid Media (Retail) - Remote

Overview

As a Senior Associate, you will be responsible for owning, scaling, and optimizing acquisition campaigns across various paid channels, while identifying and growing new levers of acquisition for Toast’s Retail funnel.

In Short

• Own the strategy and implementation of Toast’s Retail paid media campaigns.
• Collaborate with media buyers for efficient acquisition campaigns.
• Build the strategic roadmap for new growth marketing tactics.
• Own Retail paid media reporting and analytics.
• Optimize and test copy, creative, user journeys, and audience segmentation.
• Execute high profile tests to optimize for conversion.
• Partner with Marketing and Sales to enhance product launches.
• Manage budgets and vendor relationships across multiple publishers.

Requirements

• Experience in fast-paced marketing or advertising roles.
• Ability to collaborate with cross-functional teams.
• Hands-on experience with media platforms like Google Ads and Facebook.
• Strong analytical skills for optimizing funnel performance.
• Experience working collaboratively across different time zones.
• Managing campaigns across different regions is a plus.

Benefits

• Competitive compensation and benefits programs.
• Flexible work arrangements to meet changing needs.