Senior Product Marketing Manager - Remote

Overview

The Senior Product Marketing Manager will lead the commercial success and go-to-market strategy for Tide's Company Formation and Company Secretary products, focusing on empowering small businesses.

In Short

• Own the marketing strategy for Company Formation and Secretary services.
• Collaborate with Product, CRM, and performance marketing teams.
• Develop value propositions based on user research and market insights.
• Coordinate go-to-market strategies for product launches.
• Lead discussions on pricing and financial forecasting.
• Utilize data for decision-making and track marketing metrics.
• Engage with SMEs to understand their pain points.
• Foster collaboration across teams.
• Support a flexible workplace model that accommodates remote work.
• Embrace diversity and inclusivity in the workplace.

Requirements

• 5+ years of experience in Product Marketing.
• Experience in Financial Services and Accounting.
• Data-driven approach to market analysis.
• Understanding of CRM and performance marketing.
• Proven track record in driving product adoption.
• Strong organizational and independent work skills.
• Ability to engage critically with strategies and proposals.
• Experience in building value propositions for SaaS products.
• Comfortable with financial discussions.
• Enjoy collaboration and influencing others.

Benefits

• Flexible working options.
• Share options.
• Group Life Insurance.
• Vitality Health Insurance.
• 25 days holiday with the option to buy extra days.
• 3 days for Learning & Development or volunteering.
• £1,000 professional L&D budget.
• Pension contributions.
• Access to salary sacrifice benefits.
• Spacious office near Old Street with snacks.
• Enhanced family-friendly leave and sabbatical leave.