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Senior Product Marketing Manager - Remote

Posted 3 days ago
Marketing
Full Time
Canada

Overview

As a Senior Product Marketing Manager at Flinks, you'll sit at the critical intersection of strategy, digital marketing, and sales enablement, shaping product positioning and executing go-to-market strategies.

In Short

  • Develop deep customer insights and shape strategic positioning and messaging.
  • Own product messaging and create impactful content for various channels.
  • Plan and execute product launches and go-to-market initiatives.
  • Act as the central coordinator for integrated marketing campaigns.
  • Partner with the content team to align product marketing and content strategies.
  • Develop internal resources to support the sales team's success.
  • Conduct thorough market analysis to refine unique value propositions.
  • Create tailored messaging for customer lifecycle campaigns.
  • Leverage modern marketing tools and AI-driven technologies.

Requirements

  • At least 7 years marketing experience, with 5 years in product marketing roles.
  • Experience in positioning, messaging, product launches, and sales enablement.
  • Excellent time management and prioritization skills.
  • Exceptional writing and storytelling skills.
  • Proven ability to lead complex, cross-organizational initiatives.
  • Hands-on CRM experience and analytical skills.

Benefits

  • Opportunity to work in a high-velocity environment.
  • Collaboration with small teams.
  • Impact on product positioning and marketing strategies.
  • Leverage AI and modern marketing tools.

Flinks

Flinks

Flinks is a pioneering company in the realm of open finance in Canada, established in 2016. It has quickly emerged as a leader in financial data aggregation, data enrichment, and open banking, driving innovation in the financial sector. Trusted by millions, Flinks provides essential tools for various industries, including lending, fintech, digital banking, asset management, and insurance. The company is committed to empowering its clients with cutting-edge technology and solutions that help them stay competitive and foster financial innovation.

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