Digital Marketing Specialist - Remote

Overview

We are seeking a Digital Marketing Specialist to support and amplify Better Me's online presence. This role plays a key part in the execution of multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment.

In Short

• Responsible for digital content creation and management.
• Plan, execute, and optimize social media and ad campaigns.
• Support bilingual outreach and community platforms.
• Optimize website and landing pages for SEO.
• Coordinate digital promotion of in-person events.
• Collaborate with cross-functional teams on marketing goals.
• Monitor key performance metrics for campaigns.
• Work closely with the Marketing Director.
• Utilize design tools to create promotional materials.
• Engage in community-based marketing efforts.

Requirements

• 1–3 years of hands-on experience in digital marketing.
• Strong writing and visual storytelling skills.
• Familiarity with digital ad platforms and SEO tools.
• Comfortable working independently and remotely.
• Preferred: experience with bilingual campaigns.
• Preferred: knowledge of CRM or email marketing platforms.
• Preferred: background in education or community-based brands.

Benefits

• Health Insurance.
• Paid Sick Leave.
• 401K Retirement Plan & Match.
• Clear Career Advancement Pathway.
• Flexible remote schedule.
• Competitive hourly pay.