Senior CRM & Campaign Analyst - Remote

Overview

Help shape the future of personalized marketing at the Wills Group! We’re looking for a creative, data-savvy Senior CRM & Campaign Analyst to join our dynamic Marketing team. If you’re energized by audience segmentation, omni-channel campaigns, and digging into data to uncover actionable insights, this could be the perfect fit.

In Short

• Build and deploy compelling offers across onboarding, seasonal, and loyalty campaigns
• Create segmented audiences for targeted campaigns using CRM platforms like Punchh, PAR Retail, and Salesforce Marketing Cloud
• Partner with teams across Loyalty, Digital, Category Management, and Operations to shape strategies
• Analyze performance and deliver dashboards with tools like Power BI
• Write SQL queries to pull data and discover new ways to personalize messaging
• Help maintain CRM tools and troubleshoot campaign execution issues

Requirements

• 2–4 years’ experience in marketing analytics, CRM, or campaign execution
• Bachelor’s degree in Marketing, Analytics, or a related field
• Proficiency in SQL and experience with BI tools like Power BI or Tableau
• Hands-on experience with CRM platforms and audience segmentation
• A detail-oriented, collaborative mindset and love for data-driven storytelling
• Must be authorized to work in the U.S. (no sponsorship or C2C available)
• Willingness to complete a standard background check

Benefits

• Top-tier 401(k) match (currently 7%)
• Comprehensive health plans for you, your family—even your pets
• Generous PTO including vacation, sick, volunteer, and parental leave
• Hybrid & flexible work options to support work-life balance
• Tuition reimbursement (up to 100%) and learning stipends
• Exclusive perks on shopping, travel, and entertainment
• Competitive salary matched to DC metro standards