Senior Manager of Marketing Analytics - Remote

Overview

The Senior Manager of Marketing Analytics at Nielsen will lead marketing mix projects, providing expert insights and actionable solutions to clients while fostering a culture of diversity and inclusion.

In Short

• Lead marketing mix projects from defining business questions to delivering insights.
• Provide expert-level insights and communicate methodologies clearly.
• Develop optimal marketing plans based on analysis results.
• Create comprehensive reports with data-driven recommendations.
• Lead client meetings and communication with stakeholders.
• Collaborate with global teams for holistic client support.
• Foster a culture of diversity and continuous self-development.
• Build relationships with senior client decision-makers.
• Mentor junior associates on best practices.
• Stay current with industry trends and technologies.

Requirements

• Bachelor's degree required; advanced degree preferred.
• 8-10+ years in marketing research or analytics.
• Proven track record in data analysis and insights generation.
• Strong storytelling skills to translate complex data.
• Enthusiasm for applying statistical analysis to business challenges.
• Proficiency with large datasets and data manipulation tools.
• Excellent organizational skills and attention to detail.
• Superior communication and presentation skills.
• Fluency in English, both written and verbal.
• Experience with Marketing Mix Modeling is desirable.
• Familiarity with Nielsen and media audience data is a plus.
• Adaptable self-starter willing to learn new technologies.

Benefits

• Comprehensive health & wellness plans.
• 401(k) retirement plan with company match.
• Generous paid time off policy.
• Company provided car for eligible employees.
• Discretionary incentive/bonus opportunities.
• Inclusive benefits designed for all employees and families.
• Holistic rewards based on performance.