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Senior Campaign Manager/Planner - Remote

Posted 11 hours ago
Marketing
Full Time
Worldwide

Overview

The Digital Campaign Manager is responsible for the full lifecycle of our digital advertising efforts, managing campaigns that drive prospects from awareness to conversion.

In Short

  • Develop and manage digital campaigns from awareness to conversion.
  • Monitor and optimize campaign performance across all channels.
  • Translate campaign metrics into executive-level narratives.
  • Analyze multi-touch journeys and optimize for conversions.
  • Design and lead A/B testing frameworks for efficiency.

Requirements

  • Proven strategic thinking in digital marketing.
  • Expertise in Google Analytics 4 and platform-native tools.
  • Ability to derive actionable insights from data.
  • Strong financial literacy in marketing metrics.
  • Technical proficiency in tracking and tagging.

Benefits

  • Comprehensive health and wellness plans.
  • 401(k) with company match.
  • Generous paid time off policy.
  • Potential for company-provided vehicle.
  • Eligibility for bonuses and equity.
The Nielsen Company logo

The Nielsen Company

The Nielsen Company is a global leader in audience measurement, data, and analytics, providing insights into consumer behavior and media consumption. With a mission to enable clients to derive exceptional value from their solutions, Nielsen focuses on building strong relationships with customers, particularly in the digital advertising space. The company offers a comprehensive suite of products and services designed to help clients, including Fortune 500 brands and their agency partners, achieve their strategic goals through actionable insights and data-driven decision-making. Nielsen is committed to fostering a culture of customer success, operational excellence, and continuous improvement, ensuring that clients can effectively navigate the evolving media landscape.

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