Senior Manager, Lifecycle Marketing (Retention Focus) - Remote

Overview

We are hiring a Senior Manager, Lifecycle Marketing to own retention and customer lifetime value end-to-end.

In Short

• Own the entire post-enrollment lifecycle from onboarding to churn prevention.
• Drive measurable outcomes and improve customer retention.
• Consolidate ownership of lifecycle marketing under one leader.
• Manage customer engagement through email, SMS, and education.
• Launch winback campaigns for former customers.
• Define and analyze lifecycle KPIs.
• Collaborate with engineering on customer data triggers.
• Stabilize deliverability and manage vendor relationships.
• Develop a roadmap tied to measurable revenue impact.
• Report on cohort performance and identify intervention points.

Requirements

• Experience in lifecycle marketing and customer retention strategies.
• Strong analytical skills and ability to define KPIs.
• Hands-on experience with email and SMS marketing tools.
• Proficiency in data analysis and reporting tools.
• Excellent copywriting and content creation skills.
• Ability to manage multiple projects and stakeholders.
• Experience with customer engagement platforms (e.g., Customer.io).
• Strong problem-solving skills and self-motivated.
• Experience in subscription-based businesses preferred.
• Ability to work independently and as part of a team.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible work environment and remote work options.
• Comprehensive health benefits.
• Opportunities for professional development.
• Collaborative and innovative work culture.
• Access to the latest tools and technologies.
• Supportive team environment.
• Work with a diverse range of clients.
• Potential for career advancement.
• Engagement in meaningful work that impacts customers.