Email & Lifecycle Marketing Manager - Remote

Overview

TEGNA is seeking a strategic and data-driven Email & Lifecycle Marketing Manager to engage, nurture, and retain users throughout the customer journey.

In Short

• Lead email and lifecycle marketing campaigns.
• Manage email marketing calendar and performance tracking.
• Collaborate with cross-functional teams for personalized communications.
• Optimize campaigns based on performance metrics.
• Build user segmentation strategies using data.
• A/B test various elements to improve performance.
• Monitor email deliverability and compliance.
• Report insights to stakeholders regularly.
• 4+ years of relevant experience required.
• Hands-on experience with CRM and ESP tools.

Requirements

• Experience in email and lifecycle marketing, preferably B2C.
• Strong analytical skills with customer data.
• Proven success in driving growth through lifecycle strategies.
• Understanding of customer journeys and segmentation.
• Excellent project management skills.
• Experience in mobile-first environments.
• Knowledge of marketing automation and personalization strategies.
• Familiarity with data visualization tools.

Benefits

• Comprehensive medical, dental, and eye care coverage.
• 401(k) with company match.
• Free virtual doctor’s appointments and therapy sessions.
• Generous Paid Time Off (PTO) and paid holidays.
• Support for fertility, surrogacy, and adoption assistance.