Lifecycle & Email Marketing Manager - Remote

Overview

As Lifecycle & Email Marketing Manager, you will own the development, planning, execution, and optimization of customer communication strategy that guides users through the full customer journey—from onboarding to activation, feature adoption, and retention.

In Short

• Own and operate digital marketing touchpoints across the customer lifecycle.
• Build and manage drip campaigns for various customer segments.
• Align lifecycle touchpoints with in-app messaging.
• Support go-to-market initiatives with lifecycle campaigns.
• Design and run A/B tests on messaging and timing.
• Use insights from tools to improve lifecycle journeys.
• Coordinate closely with Product Management.
• Ensure lifecycle touchpoints reinforce brand voice.
• Partner with RevOps and data teams for segmentation and accuracy.
• 5+ years of experience in lifecycle or email marketing required.

Requirements

• Deep understanding of lifecycle and email marketing strategies.
• Moderate technical understanding of email marketing best practices.
• Strong execution skills using CRM and marketing automation platforms.
• Data-driven mindset with experience measuring lifecycle performance.
• Creative copywriting and sequencing skills.
• Strong collaboration skills with product and design teams.

Benefits

• Work on cutting-edge AI technology impacting education.
• Join a mission-driven team focused on equitable education.
• Flexibility of working from home with a strong team culture.
• Unlimited time off for work-life balance.
• Employer-paid health insurance plans.
• Generous stock options vested over 4 years.
• 401k match & monthly wellness stipend.