Lifecycle Marketing Manager - Email Marketing - Remote

Overview

Creative Fabrica is looking for a seasoned B2C marketer with a strong background in SaaS to lead customer lifecycle marketing efforts, focusing on email marketing to enhance engagement and retention.

In Short

• Lead customer lifecycle marketing efforts with a focus on email marketing.
• Design and execute automated email campaigns.
• Improve customer engagement through effective messaging.
• Collaborate with marketers, creatives, and product managers.
• Analyze engagement metrics to enhance communication quality.
• Monitor competitor strategies for new opportunities.
• Work within a young, passionate marketing team.
• Drive demand within the crafting community.
• Support new customers through onboarding and promotional campaigns.
• Manage and optimize email campaigns for better user experience.

Requirements

• 8+ years of experience in tech or digital marketing.
• 4+ years in email marketing and lifecycle communications.
• Proven success in leading lifecycle marketing strategy.
• Technical fluency with email marketing tools.
• Excellent written and verbal communication skills.
• Creative problem solver with adaptability.
• Strong project management and organizational skills.
• Confident decision-maker in uncertain situations.
• Ability to analyze engagement metrics for actionable insights.
• Experience with CRM and customer engagement platforms.

Benefits

• Join a fast-scaling tech start-up.
• Be part of a passionate marketing team.
• Opportunity to drive real business growth.
• Collaborate with a creative in-house team.
• Work in a diverse and inclusive environment.