Senior Marketing Operations Specialist - Remote

Overview

Talkiatry is looking for a forward-thinking Senior Marketing Operations Specialist to lead the strategic evolution of our lifecycle marketing operations and data infrastructure. You’ll play a pivotal role in building intelligent, scalable data systems that ensure patients receive personalized, timely, and impactful communication across every step of their healthcare journey.

In Short

• Drive and evolve the marketing automation infrastructure to ensure scalability, efficiency, and AI integration across the full customer lifecycle.
• Own overall oversight and monitoring of lifecycle programs to ensure consistent and efficient deliverability across channels including email, SMS and push marketing.
• Lead cross-functional collaboration with Growth, Product, Data, and Engineering teams to conceptualize and execute highly personalized, multi-step engagement campaigns.
• Oversee campaign operations, including resource planning, timeline management, QA, and stakeholder communication for seamless execution.
• Identify and incorporate emergent AI related tools and platforms into workflows to improve performance and efficiency.
• Serve as the internal platform expert on marketing tools such as Iterable, Mailgun, Twilio and more.
• Design and implement sophisticated experimentation frameworks, including AI-powered A/B tests and multi-variant testing.
• Establish and document scalable operational processes, integrating performance dashboards and campaign analytics.
• Drive innovation in lifecycle marketing by exploring new channels and enhancing the user journey.

Requirements

• Bachelors degree in Marketing, Business, Analytics or relevant experience.
• 5-8 years of experience in marketing/campaign operations or similar roles.
• Deep expertise across full lifecycle campaign development.
• Proficient in marketing automation platforms (e.g., Iterable, Braze, HubSpot).
• Strong knowledge of SQL and comfort working with customer data platforms.
• Experience applying AI/ML models in lifecycle marketing.
• Proven ability to work cross functionally with both business and technical stakeholders.
• Strong understanding of digital marketing and strategies.
• Strong ability to problem solve with an eye for detail.
• Passionate about improving the digital experience for patients.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care.
• Collaborative environment: be part of building something from the ground up at a fast-paced startup.
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first.