Vice President of Demand Generation - Remote

Overview

Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.

Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.

Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.

In Short

• Lead team of 8 FTEs and several agencies
• Deliver marketing-sourced ARR pipeline to achieve company bookings plan
• Source and influence closed/won ARR
• Lead all demand generation channels, including tradeshows, paid digital, webinars, email nurtures, content syndication, and more
• Lead our account-based strategy / ABM
• Define optimal marketing mix to achieve pipeline and bookings goals by segment: SMB, Mid Market, Enterprise
• Manage budget efficiently and proactively
• Relentlessly evaluate ROI on programs: cut underperformance, invest more in overperformance, try new things
• Manage marketing programs calendar and ensure flawless execution across channels
• Own and optimize our marketing tech stack, including proactive use of genAI

Requirements

• 15+ years’ experience in B2B demand generation for software companies
• Bachelor’s degree (required; MBA a plus)
• Proven experience driving ARR pipeline
• Experience supporting complex B2B sales organizations
• Experience driving demand across segments: SMB, Mid Market, Enterprise; and across types: new logo, customer
• Exceptional proven collaboration and good relationships with Sales organizations
• Excellent written and verbal communication skills
• Experience with modern martech stack
• Marketo and Salesforce expertise. In Salesforce, must be able to create reports & dashboards, and work with the campaign, contact, account, and opportunity objects.
• Responsible and ROI-driven budget manager

Benefits

• Competitive health insurance benefits
• PTO and volunteer time off
• Employer-paid short- and long-term disability
• Parental and adoption leave
• 401(k) and tuition reimbursement