Senior Content Marketing Manager, Demand Generation - Remote

Overview

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

In Short

• Lead content strategy and execution for demand generation campaigns.
• Craft high-performing content to drive leads and move prospects through the funnel.
• Collaborate with various teams to shape campaign direction.
• Ensure content is SEO-informed and optimized for performance.
• Use analytics tools to assess content performance.
• Analyze campaign performance to iterate and optimize strategies.
• Manage multiple deadlines and stakeholders in a fast-paced environment.
• 5+ years of experience in B2B content marketing.
• Strong writing skills adaptable to different audiences.
• Experience with A/B testing on content assets.

Requirements

• 5+ years in B2B content marketing, preferably in SaaS or AdTech/MarTech.
• Proven success in lead generation and sales enablement.
• Strong writing skills and ability to adapt tone based on audience.
• Experience with Google Analytics and heatmapping tools.
• Comfort with performance metrics and data-driven optimization.
• Curiosity in exploring new tools and trends, especially in AI.
• Ability to manage multiple deadlines and stakeholders.
• Experience in A/B testing for content optimization.
• Bonus: Experience creating playbooks or campaign frameworks.

Benefits

• Highly competitive salary.
• RRSP/401K matching.
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off.
• Access to a comprehensive mental health care platform.
• Full benefits from day one of employment.
• Work from home reimbursements.
• Optional global WeWork membership.
• Robust training and onboarding program.
• Support for personal development initiatives.
• Access to StackAdapt programmatic courses and certifications.
• Awesome parental leave policy.
• A friendly, welcoming, and supportive culture.
• Social and team events.