Principal Lifecycle Marketing Manager - Remote

Overview

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program.

In Short

• Own the full lifecycle strategy for PLG users.
• Design and implement journey frameworks and channel strategies.
• Define and prioritize activation and engagement milestones.
• Serve as the lifecycle lead across GTM functions.
• Align with various teams to build scalable automation and reporting systems.
• Develop KPI frameworks and lifecycle dashboards.
• Lead A/B testing and translate findings into improvements.
• Act as a subject matter expert on lifecycle best practices.
• Create documentation and playbooks for long-term sustainability.
• Collaborate effectively with multiple stakeholders.

Requirements

• 8+ years in Lifecycle, Product, or Growth Marketing.
• Experience in a PLG or hybrid self-serve/Sales-led environment.
• Proficiency with marketing automation platforms and product analytics.
• Strong project management and collaboration skills.
• Ability to define KPIs and align teams across functions.
• Strategic thinker with executional capability.
• Comfortable building consensus and presenting to leadership.

Benefits

• Highly competitive salary.
• 401K matching.
• 3 weeks vacation and 3 personal care days.
• Access to mental health care platform.
• Full benefits from day one.
• Work from home reimbursements.
• Optional global WeWork membership.
• Robust training and onboarding program.
• Support for personal development initiatives.
• Awesome parental leave policy.
• Friendly and supportive culture.