Principal Lifecycle Marketing Manager - Remote

Overview

We are looking for a Principal Lifecycle Marketing Manager to lead and scale Chime’s Lifecycle Center of Excellence. This role will serve as the Lifecycle Function Lead, responsible for setting the strategic vision, governance, and execution of our customer lifecycle communications. As a key founding member and leader of Chime’s Central Communications Council, you will establish best-in-class processes, optimize cross-functional collaboration, and drive measurable impact on member engagement and retention. This is a high-impact, highly visible role, ideal for a seasoned lifecycle marketing expert who thrives in both strategy and execution.

In Short

• Develop, uphold, and enforce Chime's Communications Playbook and Governance, emphasizing best practices in channel mix, messaging, and performance to meet or exceed industry standards.
• Partner with Program Management (PgM) to identify and improve end-to-end LCM processes.
• Own the adoption and refinement of taxonomy and eventing, ensuring a scalable and structured approach to lifecycle communications.
• Proactively identify comms impact opportunities between PMM, LCM, and other XFN teams (e.g., onboarding, product comms, in-app messaging, marketplace revenue, and more).
• Work closely with Research to leverage communication insights for more effective member engagement.
• Own and report on the communications scorecard in Monthly Business Reviews (MBRs), ensuring visibility into LCM performance.
• Define and track key lifecycle metrics, leveraging A/B testing and analytics to drive continuous improvement.
• Ensure lifecycle messaging is personalized, automated, and scalable through best-in-class platforms and tools.

Requirements

• 10+ years of experience in lifecycle and CRM marketing, including hands-on execution, experimentation, and collaboration with cross-functional teams (Creative, Compliance/Legal, CRM, Product).
• Proven ability to attribute business impact to lifecycle comms and extract insights from data.
• In-platform experience with lifecycle marketing tools like Braze, SFMC (or similar).
• Strong expertise in eventing and triggers to enable personalized, automated campaigns.
• Experience leveraging CMS platforms (e.g., Contentful) for content management and execution.
• Familiarity with AI-powered lifecycle marketing tools or reinforcement learning experimentation.

Benefits

• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote.
• Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
• Competitive salary based on experience.
• 401k match plus great medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
• 1% of your time off to support local community organizations of your choice.
• Annual wellness stipend to use towards eligible wellness related expenses.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.