Vice President of Brand Strategy - Remote

Overview

The Vice President of Brand Strategy will lead the organization in shaping and executing brand strategies that drive sustainable growth for all OEM Brands within Sonic Automotive.

In Short

• Lead and manage a team of Brand Managers.
• Provide leadership and development to improve team expertise.
• Assist in developing brand strategies and consumer insights.
• Streamline processes for brand-led marketing strategies.
• Oversee budget management for marketing initiatives.
• Collaborate with cross-functional leaders on marketing priorities.
• Establish strong OEM marketing relationships and KPIs.
• Utilize data-driven decision making for brand growth.
• Lead annual and monthly brand planning processes.
• Support event marketing initiatives aligned with brand goals.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 10+ years of relevant marketing experience.
• Experience in budget management with a focus on efficiency.
• Knowledge of automotive retail operations and market behavior.
• Strong communication and leadership skills.
• Analytical and problem-solving skills; proficiency in Microsoft Office.

Benefits

• Competitive medical, dental, and vision benefits.
• HSA and 401k with a 4% employer match.
• PTO and award-winning training programs.
• Opportunities for internal development and promotion.
• Technology-based work environment with provided devices.
• Peer-to-peer teamwork and recognition culture.