Director of Lifecycle Marketing - Remote

Overview

As the Head of Lifecycle at Solace, you’ll be responsible for shaping how we communicate with patients and advocates throughout their journey — from initial awareness to long-term engagement and retention.

In Short

• Build and mentor a high-performing lifecycle marketing and retention team.
• Own and optimize the end-to-end patient lifecycle.
• Lead the design, launch, and analysis of multi-channel lifecycle programs.
• Oversee experimentation frameworks and surface insights.
• Collaborate cross-functionally with Product, Data, and Operations.
• Maintain complex automation workflows in Customer.io.
• Ensure quality and compliance across communications.
• Translate insights into strategy using performance data.
• Stay abreast of industry trends and best practices.

Requirements

• 10+ years of experience in lifecycle, CRM, or retention marketing.
• Proven track record of scaling multi-channel lifecycle programs.
• Familiarity with CRM platforms like Customer.io, Braze, Iterable.
• Understanding of A/B testing and data-driven decision-making.
• Experience collaborating with cross-functional partners.
• Proficiency in data interpretation and reporting.
• Exceptional organization and attention to detail.
• A bias for action and ability to thrive under tight timelines.
• Bonus: experience in healthcare or fast-paced startups.

Benefits

• Work with a lean, fully remote team.
• Be part of a mission-driven startup.
• Collaborate with experienced professionals in the field.
• Opportunity to shape the future of healthcare communication.
• Engage in a culture of collaboration and experimentation.