Director of Lifecycle Marketing - Remote

Overview

PadSplit is looking for a Director of Lifecycle Marketing to create data-driven strategies that enhance member and host engagement, improve retention, and optimize the customer journey. This role is critical to scaling our lifecycle marketing efforts, refining personalized communications, and driving meaningful impact through promotions, referral programs, and notification initiatives.

In Short

• Create and execute lifecycle marketing strategies to optimize engagement and retention.
• Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
• Manage promotions and referral programs to drive sustainable growth and engagement.
• Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.
• Analyze performance metrics and extract insights to optimize marketing strategies.
• Work closely with product, engineering, and data teams to refine automation and personalization.
• Lead A/B testing to optimize engagement and retention strategies.
• Manage notification channels to ensure timely and personalized communication.
• Build segmentation and behavioral triggers for tailored marketing messages.
• Stay updated on industry trends to incorporate best practices into marketing efforts.

Requirements

• 8+ years of experience in lifecycle or retention marketing.
• Proven ability to create and execute customer engagement strategies.
• Strong analytical skills to interpret data and drive decision-making.
• Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
• Expertise in email, SMS, push notifications, and in-app messaging.
• Experience working with cross-functional teams, including product and engineering.
• Familiarity with marketplace, fintech, or real estate sectors.
• Passion for testing, learning, and implementing new marketing approaches.
• Deep understanding of segmentation and personalized communication strategies.
• Track record of improving engagement, retention, and monetization metrics.
• Strong communication and leadership skills to drive projects and inspire teams.

Benefits

• Fully remote position - we swear!
• Competitive compensation package including an equity incentive plan
• National medical, dental, and vision healthcare plans
• Company provided life insurance policy
• Optional accidental insurances, FSA, and DCFSA benefits
• Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
• 401(k) plan
• Twelve (12) weeks of paid time off for both birth and non-birth parents
• The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis