Senior Copywriter - Remote

Overview

PadSplit is looking for a Senior Copywriter to help tell our story and scale our impact. As we grow, we need a strategic storyteller who can communicate our mission into compelling content that drives awareness, engagement, and growth.

In Short

• Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
• Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
• Create content that supports every stage of the customer journey.
• Develop gated assets and high-converting landing pages to drive qualified leads and growth.
• Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
• Leverage research and customer insights to refine messaging and identify opportunities.
• Partner with marketing and other teams to ensure alignment and consistency.
• Track KPIs, optimize content through testing, and build scalable processes for efficient production.

Requirements

• 8+ years of experience in content marketing with a strong track record of execution.
• Ability to build and scale content programs end-to-end, from strategy to execution.
• Experience partnering with product, growth, design, and leadership teams.
• Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
• Exceptional writing, editing, and persuasive storytelling skills.
• Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
• Data-driven, self-starter focused on measurable impact and continuous improvement.
• Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.

Benefits

• Opportunity to shape the communication strategy of a growing company.
• Work in a fully remote environment.
• Collaborate with cross-functional teams.
• Engage in a dynamic and innovative work culture.