Senior Copywriter - Remote

Overview

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.

In Short

• Lead storytelling through copy, turning product features, parent insights, and brand values into narratives that inspire action.
• Write with empathy and imagination, grounding copy in parents’ lived experiences.
• Create scalable stories from headlines to campaign messaging.
• Drive storytelling across larger brand campaigns for consistency and emotional resonance.
• Infuse storytelling into promotional campaigns to connect with parents.
• Balance rational clarity with emotional resonance in messaging.
• Partner with design to enhance the parent journey with warm and reassuring copy.
• Define and evolve Owlet’s voice, tone, and messaging framework.
• Manage foundational copy docs for consistency across touchpoints.
• Act as a bridge between design, marketing, and product teams.

Requirements

• 5+ years of experience in copywriting for consumer brands.
• A portfolio showcasing emotionally resonant storytelling.
• Strong understanding of UX principles.
• Collaborative mindset comfortable working with cross-functional teams.
• Ability to synthesize feedback and maintain clarity.
• Excellent communication skills.

Benefits

• Multiple medical plan options, dental, vision, life, and disability coverage.
• Competitive 401(k) plan with company match and stock purchase program.
• Generous flexible PTO policy including paid parental leave.