Lead, Brand Commercialization - Pet - Remote

Overview

The Lead, Brand Commercialization - Pet will serve as a crucial link between Brand Marketing and Field Sales, translating national strategies into effective retail channel go-to-market strategies.

In Short

• Develop sales strategies based on national brand strategies.
• Communicate key brand initiatives to drive execution.
• Lead the translation of marketing plans into channel-specific objectives.
• Influence the development of Long Range and Annual Operating Plans.
• Create sales presentations and tools for Field Sales.
• Assist in developing trade promotion strategies and plans.
• Provide regular updates to Field Sales on marketing elements.
• Support key initiatives impacting customers.
• Collaborate and influence at all levels of the organization.
• Travel approximately 10% of the time.

Requirements

• Bachelor’s Degree required.
• 7+ years of experience in CPG Customer Marketing or related fields.
• Strong problem-solving and strategic thinking skills.
• Excellent communication and leadership skills.
• Ability to manage ambiguity and complexity.
• Proficient in Excel, Word, and PowerPoint.
• Experience with consumption data analysis.

Benefits

• Positive and encouraging work environment.
• Continuous opportunities for learning and growth.
• Commitment to inclusivity and diversity in the workplace.
• Support for employees' physical, emotional, and financial needs.