Director of Growth - Remote

Overview

Smalls is seeking a Director of Growth to lead our growth marketing efforts on our direct-to-consumer business. You’ll set the strategy & roadmap for marketing efforts across both digital and offline channels to drive profitable new customer growth.

In Short

• Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels.
• Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI.
• Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations.
• Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric.
• Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment.
• Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI.
• Bring your expertise in tactical channel management to develop a high-performing growth environment within the team.
• Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV).

Requirements

• You’re a cat person. You love cats and cat culture.
• You have 6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business.
• You have experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms, television, audio, direct mail, affiliate marketing, and SEO.
• You are a highly analytical thinker, with a test-and-learn mindset.
• You enjoy being in the driver’s seat and can effectively lead and collaborate with cross-functional partners.
• You’re comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms.

Benefits

• Mission-Driven Company: We love cats and we're here to make nine lives ten.
• People-Driven Company: We treat our people like people; we're committed to Smalls.
• 4 Day work week to respect your time and agency as a person.
• Unlimited PTO to take the time you need when you need it.
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance.
• Data-Driven Culture: We love using data to guide decision making.
• Competitive Salary: Make some $$$.
• Fully Remote Office & Culture: Our team is spread out across the US.
• Free Product: Free cat food every month.