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Director of Growth - Remote

Posted 1 week ago

Overview

Smalls is seeking a Director of Growth to lead our growth marketing efforts on our direct-to-consumer business. You’ll set the strategy & roadmap for marketing efforts across both digital and offline channels to drive profitable new customer growth.

In Short

  • Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels.
  • Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI.
  • Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations.
  • Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric.
  • Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment.
  • Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI.
  • Bring your expertise in tactical channel management to develop a high-performing growth environment within the team.
  • Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV).

Requirements

  • You’re a cat person. You love cats and cat culture.
  • You have 6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business.
  • You have experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms, television, audio, direct mail, affiliate marketing, and SEO.
  • You are a highly analytical thinker, with a test-and-learn mindset.
  • You enjoy being in the driver’s seat and can effectively lead and collaborate with cross-functional partners.
  • You’re comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms.

Benefits

  • Mission-Driven Company: We love cats and we're here to make nine lives ten.
  • People-Driven Company: We treat our people like people; we're committed to Smalls.
  • 4 Day work week to respect your time and agency as a person.
  • Unlimited PTO to take the time you need when you need it.
  • Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance.
  • Data-Driven Culture: We love using data to guide decision making.
  • Competitive Salary: Make some $$$.
  • Fully Remote Office & Culture: Our team is spread out across the US.
  • Free Product: Free cat food every month.

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