Smalls is seeking a Director of Growth to lead our growth marketing efforts on our direct-to-consumer business. You’ll set the strategy & roadmap for marketing efforts across both digital and offline channels to drive profitable new customer growth.

In Short

Design and execute the growth strategy and roadmap to scale Smalls’ acquisition efforts across marketing channels.
Evaluate opportunities to improve efforts across marketing and digital product to deliver trial goals to our subscription business while optimizing CPA and ROI.
Develop testing roadmaps at the channel level to ensure we’re taking big swings to drive growth, beyond optimizations.
Drive conversion rate optimization roadmap and lead work streams across marketing and product to improve this metric.
Oversee a multi-million dollar annual budget and drive the forecasting & planning for investment.
Partner with product, retention, and analytics to implement tests to improve the overall DTC experience from ad engagement, to trial, through retention to increase the overall ROI.
Bring your expertise in tactical channel management to develop a high-performing growth environment within the team.
Manage external agencies and partners to deliver goals in certain performance channels (ex. Affiliates, Podcasts, TV).

Requirements

You’re a cat person. You love cats and cat culture.
You have 6+ years of experience or equivalent in a Growth role, with proven results growing a DTC business.
You have experience driving results across the marketing funnel, with hands-on experience in at least two of the following: paid social, Google platforms, television, audio, direct mail, affiliate marketing, and SEO.
You are a highly analytical thinker, with a test-and-learn mindset.
You enjoy being in the driver’s seat and can effectively lead and collaborate with cross-functional partners.
You’re comfortable with growth tools, like GA4, Looker, Heap, and digital ad platforms.

Benefits

Mission-Driven Company: We love cats and we're here to make nine lives ten.
People-Driven Company: We treat our people like people; we're committed to Smalls.
4 Day work week to respect your time and agency as a person.
Unlimited PTO to take the time you need when you need it.
Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance.
Data-Driven Culture: We love using data to guide decision making.
Competitive Salary: Make some $$$.
Fully Remote Office & Culture: Our team is spread out across the US.
Free Product: Free cat food every month.