Senior Product Marketing Manager, Messaging - Remote

Overview

We’re looking for a Senior Product Marketing Manager to lead the product marketing strategy and cross-product projects in our Messaging portfolio.

In Short

• Conduct market research to identify trends, customer needs, and competitive landscape within business messaging market.
• Define target audience segments and tailor strategies to address their specific pain points and goals.
• Drive initiatives and manage cross-functional projects to implement strategies.
• Engage with industry analysts for market research and Sinch positioning.
• Develop and execute go-to-market strategies for Sinch Messaging products ensuring timely and successful launches.
• Connect roadmaps across Messaging product line to create compelling value propositions that power cross-sell and upsell.
• Collaborate with product managers and product design (UX) on creating seamless user experience across Messaging products.
• Create clear, compelling value propositions and messaging for Messaging product line that resonate with key customer segments.
• Produce high-quality content such as blogs, webinars, white-papers, and videos to promote Messaging solutions.
• Track and report on the performance of marketing initiatives, using data to inform future strategies.

Requirements

• Proven experience in product marketing, preferably in the technology or messaging sector.
• Strong analytical skills and experience with market research.
• Excellent communication and presentation skills.
• Ability to work collaboratively across teams and manage multiple projects.
• Experience in developing go-to-market strategies and executing marketing plans.
• Familiarity with content development and SEO strategies.
• Customer-centric mindset with a focus on advocacy and satisfaction.
• Ability to analyze performance metrics and adapt strategies accordingly.

Benefits

• Opportunity to work in a collaborative and innovative environment.
• Access to professional development and training resources.
• Competitive salary and benefits package.
• Flexible working arrangements.
• Engagement with industry leaders and analysts.