Director of Demand Generation & ABM - Cybersecurity - Remote

Overview

SimSpace is seeking a Director of Demand Generation and Account-Based Marketing to lead and execute high-impact marketing campaigns that drive engagement, pipeline growth, and bookings for SimSpace. In this role, you will be responsible for designing and managing targeted campaigns that attract and nurture contacts from our targeted accounts through the buyer’s journey.

In Short

• Develop and execute multi-channel campaigns to drive qualified pipeline.
• Design and implement ABM strategies in collaboration with Sales.
• Optimize marketing efforts across all channels, including field events and paid media.
• Partner with Sales and Product teams to ensure compelling messaging.
• Leverage marketing software like Salesforce and Hubspot.
• Analyze and report campaign performance to stakeholders.
• Manage demand generation and ABM marketing budgets.

Requirements

• 5-7 years of experience in B2B SaaS, preferably in cybersecurity.
• Hands-on expertise with MarTech software like Hubspot and Salesforce.
• Ability to work East Coast hours.
• Expertise in executing multi-channel marketing campaigns.
• Highly analytical with a focus on optimizing campaigns.
• Proven track record of driving qualified pipeline in commercial accounts.
• Strong collaboration skills across various teams.

Benefits

• Base salary range: $155,000 - $175,000, with annual bonuses.
• Comprehensive medical, dental, and vision benefits.
• Access to company-paid mental health support.
• 401(k) retirement savings plan with company match.
• Unlimited vacation and health & wellness days.
• Paid parental leave plans.
• Equity stock options at hire.
• Referral rewards for qualified hires.
• Access to LinkedIn Learning for personal and professional development.
• Monthly reimbursements for social connections with teammates.