Associate Director of Web Strategy - Remote

Overview

The Associate Director Web Strategy will oversee all of our web platforms, helping us grow our member and supporter base with dynamic content and conversion strategies.

In Short

• Oversee all web platforms for member and supporter growth.
• Steer a multi-channel approach for organic and paid acquisition growth.
• Lead the web strategy team and partner with the digital marketing team.
• Amplify the mission and work of the Sierra Club across platforms.
• Collaborate with digital, operations, membership, and communications stakeholders.
• Conceive, manage, and deliver various types of content and technical experiences.
• Focus on optimization in decision making.
• Supervise 2 - 4 people.
• Ability to travel required.
• Unionized employer with a commitment to environmental and social justice.

Requirements

• Experience in web strategy and digital marketing.
• Strong project management skills.
• Ability to lead and collaborate with diverse teams.
• Knowledge of content management systems.
• Understanding of conversion strategies.
• Commitment to environmental and social justice.
• Excellent communication skills.
• Ability to analyze and optimize digital campaigns.
• Experience in a unionized environment is a plus.
• Willingness to travel as needed.

Benefits

• Work for a mission-driven organization.
• Collaborative and inclusive work environment.
• Opportunities for professional development.
• Comprehensive benefits package.
• Support for work-life balance.
• Engagement in meaningful work addressing climate and social issues.
• Access to a network of passionate colleagues and volunteers.
• Flexible work arrangements.
• Participation in a unionized workplace.
• Travel opportunities to engage with communities.