Lifecycle Marketer Specialist - Remote

Overview

The Lifecycle Marketer Specialist will own the end-to-end customer journey, focusing on onboarding, engagement, expansion, and retention strategies to convert trial users into long-term customers.

In Short

• Fully remote position in Canada with EST working hours.
• Own onboarding email and in-app messaging sequences.
• Build and manage email nurture programs to engage users.
• Develop re-engagement campaigns for declining users.
• Collaborate with Product, Growth, Sales, and Customer Success teams.
• Analyze churn patterns and implement retention strategies.
• Manage lifecycle marketing tech stack and reporting dashboards.
• 4–7 years of relevant marketing experience required.
• Strong analytical and writing skills are essential.
• Experience with marketing automation platforms is a plus.

Requirements

• 4–7 years of lifecycle marketing or email marketing experience.
• Hands-on experience with marketing automation platforms.
• Strong analytical skills for data-driven decision making.
• Experience with onboarding and retention email programs.
• Excellent writing skills for crafting clear marketing messages.
• Experience with user segmentation and personalization.
• Ability to work cross-functionally with various teams.

Benefits

• Compensation: USD $33 - $52 per hour.
• 15 days of PTO per year plus Christmas and New Years.
• Flexible remote work environment.
• Opportunities for personal and professional growth.
• Inclusive and collaborative company culture.