Lifecycle Marketing Specialist - Remote

Overview

We are seeking a Lifecycle Marketing Specialist to support the growth and optimization of lifecycle programs, contributing to the design, testing, implementation, and measurement of multi-channel campaigns that drive engagement, conversion, and retention across the customer journey.

In Short

• Support execution of lifecycle marketing campaigns across various channels.
• Assist in testing and optimization by analyzing campaign performance.
• Build and optimize nurture sequences for demand generation.
• Implement and manage campaigns within Braze or similar platforms.
• Maintain lifecycle documentation and contribute to audits.
• Monitor campaign performance and recommend optimizations.

Requirements

• Experience executing lifecycle or CRM marketing campaigns.
• Strong analytical mindset with experience running experiments.
• Experience building nurture sequences for retention efforts.
• Proficiency using AI tools for campaign development.
• Clear written and cross-functional communication skills.
• Ability to work independently while collaborating with teams.

Benefits

• Work with a global team at a leading company.
• Opportunity to innovate and improve customer experiences.
• Engage in a diverse and inclusive workforce.
• Flexible work environment.