Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist will design, build, and optimize lifecycle messaging programs to improve customer activation, engagement, retention, and expansion.

In Short

• Own lifecycle campaigns from concept through development, QA, deployment, and optimization.
• Build and manage campaigns in Customer.io across email and additional channels.
• Identify messaging opportunities across the customer journey.
• Design and execute behavior-triggered messaging programs.
• Run structured lifecycle experiments to improve performance.
• Analyze campaign results and implement improvements.
• Audit lifecycle coverage and propose new campaigns.
• Collaborate with cross-functional teams to support messaging tied to customer milestones.

Requirements

• 4–6 years of experience in lifecycle marketing or CRM marketing.
• Experience owning lifecycle campaigns from planning through optimization.
• Hands-on experience with lifecycle platforms like Customer.io, Braze, or Iterable.
• Strong understanding of customer lifecycle stages and behavior-based messaging.
• Experience running A/B tests and applying results to improve performance.
• Ability to identify opportunities and execute independently.
• Strong attention to detail when building and QAing campaigns.

Benefits

• Opportunity to work in a dynamic and fast-growing environment.
• Collaborative team culture.
• Work remotely from various locations in Latin America.