Remote Otter LogoRemoteOtter

Customer and Audience Segmentation Strategist - Remote

Posted 5 weeks ago
Marketing
Full Time
USA
118476 - 152686 USD/year

Overview

The Customer and Audience Segmentation Strategist at Rover will develop and implement strategies to effectively target communications to specific customer types, enhancing marketing efforts across various channels.

In Short

  • Develop and implement customer segmentation strategies.
  • Align segmentation with marketing investments.
  • Test frameworks for appending 3rd party data.
  • Establish reporting and KPIs for audience segments.
  • Work with channel owners to set performance metrics.

Requirements

  • 5+ years of experience in customer segmentation.
  • Strong analytical skills with data visualization tools.
  • Experience with SQL is a plus.
  • Bachelor's degree in Marketing or STEM field.
  • Ability to influence stakeholders and advance projects.

Benefits

  • Competitive compensation and benefits package.
  • 401k and flexible PTO.
  • Dog-friendly workplace with doggy benefits.
  • Regular team activities and catered lunches.
Rover logo

Rover

Rover is a fast-growing company founded in 2011, dedicated to connecting pet parents with trusted pet sitters and dog walkers through its app and website. Headquartered in Seattle, Washington, Rover operates across the US, Canada, and Europe, empowering a community of pet care providers to run their own businesses with the support of a global organization. The company is recognized for its positive workplace culture and commitment to diversity and inclusion, making it a great place for both human and furry employees. Rover's mission is to make the joys of pet parenthood more accessible, while also fostering a welcoming environment for its employees.

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