Audience Development Strategist - Remote

Overview

Optimism is looking for a versatile Audience Development Strategist to help guide the strategic vision for the growth of our audience on both email and web.

In Short

• Guide the strategic vision for audience growth.
• Focus on building, testing, and optimizing lead acquisition channels.
• Develop partnerships to extend Optimism’s reach.
• Utilize analytics at every phase of the process.
• Work with a variety of content categories including History, Health, Finance, and Travel.
• Contribute to the growth of a digital media brand.
• Engage with an audience of over 5 million unique visitors.
• Support the operation of email-first content delivery.
• Collaborate with a team focused on informative content.
• Help improve the lives of readers through engaging content.

Requirements

• Experience in audience development strategies.
• Strong analytical skills.
• Proven track record in lead acquisition.
• Familiarity with digital media and content marketing.
• Ability to work collaboratively in a team environment.
• Excellent communication skills.
• Comfortable with testing and optimizing strategies.
• Passion for engaging and informative content.
• Experience in email marketing is a plus.
• Ability to adapt to a fast-paced environment.

Benefits

• Opportunity to work with a growing digital media brand.
• Engaging work environment focused on innovation.
• Access to a large audience base.
• Collaborative team culture.
• Potential for professional growth and development.
• Flexible work arrangements.
• Contribute to meaningful content that impacts readers.
• Work on diverse content categories.
• Competitive salary and benefits package.
• Be part of a mission-driven organization.