Head of Marketing - Remote

Overview

The Head of Marketing will lead the company’s marketing efforts, focusing on refining positioning & messaging, designing & testing new GTM strategies, and driving demand generation for Truckers, Private Fleets, and Trucking Logistics Enterprises.

In Short

• Lead marketing strategy and execution.
• Refine positioning and messaging.
• Design and test new GTM strategies.
• Drive demand generation for target markets.
• Collaborate cross-functionally with various teams.
• Measure impact and optimize marketing efforts.
• Support retention marketing initiatives.
• Establish a scalable marketing playbook.
• Build customer advocacy strategies.
• Experiment with new growth channels.

Requirements

• 5+ years of B2B SaaS or HR Tech marketing experience.
• Proven ability to reposition products and refine messaging.
• Track record of demand generation success.
• Experience in retention marketing strategies.
• Ability to translate customer insights into marketing strategies.
• Comfort in a fast-moving, small-team environment.

Benefits

• Empower frontline workers through innovative solutions.
• Work in a mission-driven company.
• Collaborate with a dynamic team.
• Opportunity to shape marketing strategies.
• Engage with customers to drive impact.