Growth Marketing & Special Projects Lead - Remote

Overview

We are seeking a strategic and results-driven Growth & Special Projects Lead to spearhead high-impact growth initiatives beyond core events and coaching programs. This role will focus on 3-day summits, special growth projects, and experimental initiatives that drive lead generation, audience engagement, and new revenue opportunities.

In Short

• Own and execute marketing strategies for 3-day summits and other lead-generation events.
• Develop and manage multi-channel promotion plans across email, paid media, organic, and partnerships.
• Work closely with the content, paid media, and email teams for seamless execution of marketing campaigns.
• Coordinate with the sales team to align summit and growth campaigns with monetization strategies.
• Lead marketing execution for special initiatives and non-core business projects.
• Track and analyze key performance metrics such as registrations and conversions.
• Conduct A/B testing to refine marketing strategies.
• Work directly with the CMO to ensure growth projects align with overall business goals.
• Maintain alignment with the CMO and marketing leadership.
• Drive high registrations and engagement for growth initiatives.

Requirements

• 5+ years of experience in marketing, growth marketing, special initiatives, or lead generation.
• Proven ability to execute and manage high-impact marketing campaigns.
• Strong experience in multi-channel digital marketing.
• Ability to execute efficiently while managing multiple projects.
• Highly detail-oriented and organized.
• Comfortable working in a fast-paced, dynamic environment.
• Hands-on experience in growth-focused marketing initiatives.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a mission-driven team.
• Flexible work environment.
• Professional development opportunities.
• Impactful work that transforms lives.