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Senior Product Marketing Specialist - Remote

Posted 4 days ago
Renesas Electronics logo

Renesas Electronics

Marketing
Full Time
USA

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Overview

The Senior Product Marketing Specialist will work at both strategic and tactical levels to shape marketing strategies, drive demand generation, and enhance customer engagement across various regions, focusing on the semiconductor industry.

In Short

  • Shape overall marketing strategy and identify customer engagement opportunities.
  • Drive demand generation and generate high-quality marketing qualified leads.
  • Develop internal marketing programs and maintain technical relationships with customers.
  • Conduct competitive analysis and develop opportunities based on market needs.
  • Collaborate with cross-functional teams to ensure customer success.
  • Organize content for sales and customer presentations.
  • Assist sales with technical-related questions.
  • Occasional travel for business opportunities and trade shows.
  • Execute marketing strategies tailored to specific regional markets.
  • Contribute to the success of regional marketing initiatives.

Requirements

  • Bachelor’s degree in Electrical Engineering or related field.
  • 3-5 years of experience in technical marketing.
  • Experience with CRM Tools.
  • Strong verbal and written communication skills.
  • Proficient in Microsoft Office Suite.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong attention to detail and organizational skills.
  • Ability to manage multiple projects and meet deadlines.
  • Creative mindset to adapt marketing materials.
  • Customer-focused with an understanding of regional needs.

Benefits

  • Flexible and inclusive work environment.
  • Opportunities for learning and growth.
  • Work remotely with occasional travel.
  • Make a real impact on innovative products.
  • Join a diverse team of professionals.

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