Senior Product Marketing Specialist - Remote

Overview

The Zebra revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

We’re looking for a Senior Product Marketing Specialist to develop compelling messaging and drive go-to-market strategies. Reporting to the Senior Director of Product Marketing, you’ll work closely with product, marketing, and many of our other teams to build and execute processes for launching new features, ensuring alignment across teams, and crafting clear, persuasive messaging that resonates with our audience.

If you’re a strategic thinker with strong copywriting skills, love bringing structure to product launches, and thrive in cross-functional collaboration, this role is for you.

In Short

• Own product launches – Develop and execute go-to-market strategies for new features, ensuring a smooth launch process and consistent messaging across marketing channels.
• Develop sales enablement content – Work closely with our advisors and agency teams to create scripts, sales collateral, and training materials that empower our sales teams to talk about The Zebra, our features, and our differentiators.
• Craft compelling messaging – Translate complex product details into clear, engaging, and persuasive copy across marketing, product, and sales materials.
• Establish a launch process – Build a structured, repeatable framework for how we roll out new features across internal and external channels, including press.
• Be the liaison between teams – Act as the glue between product, sales, and marketing to ensure alignment on feature positioning and value propositions.

Requirements

• 5+ years of experience in product marketing, content strategy, or a related field.
• Exceptional copywriting skills – You can distill complex topics into engaging, persuasive messaging.
• Experience with go-to-market planning, sales enablement, and product launches.
• Ability to build structured processes for launching new features and aligning internal teams.
• Strong collaboration skills – You thrive in cross-functional roles and can work seamlessly with sales, agency, marketing, and product teams.
• Proficiency in typical tooling like Figma and Miro for brainstorming, planning, and asset creation.
• A data-driven mindset – You can track and measure the effectiveness of your initiatives and optimize for impact.

Benefits

• Competitive Compensation & Stock Option Offering
• Health, Dental, Vision & Disability Coverages
• HSA offering + employer contribution
• End early Fridays (wrap up work at 2pm CST on Fridays!)
• $100 monthly wellness perk
• $300 pet reimbursement program
• Sabbatical leave program
• 401k with match
• Unlimited PTO (paid time off)+ flexibility to enjoy it
• Paid Parental Leave Program
• Learning & Development Opportunities
• Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)