Product Marketing Specialist - Remote

Overview

Evoplay is one of the leading iGaming providers, recognized for its innovative approach to game development and technological solutions. Our mission is to surprise not only the iGaming market but the entire entertainment industry with our interesting and unique products.

In Short

• 2+ years of experience in product marketing, preferably in a similar industry.
• Demonstrated success in developing and implementing marketing strategies for products.
• Strong strategic mindset with the ability to align product marketing initiatives with overall business objectives.
• Experience in developing go-to-market plans, messaging and positioning for new products and feature releases.
• Knowledge of UI/UX principles to enhance user engagement.
• Proven ability to collaborate cross-functionally with product management, sales, and other teams.
• Familiarity with digital marketing channels, including social media, email, content marketing, and SEO.
• Willingness to continuously learn and stay updated on industry trends.
• Proficiency in using data analytics tools to measure and optimize product and marketing campaigns.
• Strong organizational and project management skills.

Requirements

• Conduct market research to identify trends, customer needs, and competition.
• Analyze data to inform product decisions and prioritize features.
• Collaborate with cross-functional teams to define product requirements and specifications.
• Drive the product development process from conception to launch.
• Develop product roadmaps aligned with business goals and market opportunities.
• Define go-to-market strategies, including positioning, messaging, and pricing for new products.
• Monitor key metrics to evaluate the success of product launches and marketing campaigns.
• Optimize strategies based on data analysis and insights.
• Gather feedback from customers to initiate product improvements.
• Develop customer-facing materials to support product adoption.

Benefits

• Corporate psychologist.
• Gifts for significant occasions.
• Legal support.
• Flexible working hours.
• Direct access to C-level and opportunity to suggest new business ideas.