Product Marketing Specialist - Remote

Overview

Convera is seeking a product marketing specialist with a proven track record for driving customer outcomes, aligning marketing strategies with the specific dynamics of target segments, and developing compelling content that effectively communicates the value of Convera’s offerings.

In Short

• Understand the competition for your portfolio and how to position solutions based on differentiators.
• Generate case studies, testimonials, customer videos, and other customer-driven marketing and sales assets.
• Understand the product roadmap/new feature releases and proactively plan for new launches.
• Collaborate with sales teams to develop and execute targeted marketing strategies.
• Collaborate with sales enablement on materials that speak directly to customer challenges.
• Define and execute event marketing activities with cross-functional teams.
• Create comprehensive marketing plans across various channels.
• Identify and leverage suitable marketing channels to engage target audiences.
• Work closely with creative teams to bring campaigns to life.
• Utilize data-driven insights to measure and analyze marketing campaign effectiveness.

Requirements

• 5+ years of experience in creating and executing marketing strategies in a product-led organization.
• Proven track record executing product marketing strategies with impactful results.
• Ability to work independently and collaborate with cross-functional teams.
• Ability to analyze data, customer feedback, and market trends to inform strategies.
• Strong written and verbal communication skills for creating marketing materials.
• Bachelor’s degree or equivalent professional experience.

Benefits

• Market competitive monthly gross salary.
• Great career growth and development opportunities.
• A flexible approach to work. This is a Remote role!
• Paid holidays, time-off, and leave policies for life events.
• Paid volunteering opportunities.