Product Marketing Specialist - Remote

Overview

Allworth Financial is seeking a Product Marketing Specialist to partner closely with sales teams to develop and optimize sales collateral that helps win business. This role will work cross-functionally with sales, marketing, graphic designers, and content writers to ensure the creation of compelling, high-impact materials. The ideal candidate will have a strong background in sales enablement, content development, and project management.

In Short

• Collaborate with sales teams to identify content and collateral needs that support the sales process and drive conversions.
• Develop and manage the creation of sales enablement materials, including presentations, case studies, pitch decks, one-pagers, whitepapers, and other assets.
• Work closely with designers and writers to ensure collateral aligns with Allworth Financial's brand voice, messaging, and overall marketing strategy.
• Research industry trends and client pain points to tailor content for various buyer personas and sales stages.
• Maintain and optimize a library of sales enablement resources, ensuring materials remain up to date, relevant, and effective.
• Partner with sales leadership to gather feedback and refine enablement content based on performance and impact.
• Utilize Monday.com to track content development and ensure timely delivery.
• Assist in the development of training materials and internal sales playbooks to improve sales effectiveness.

Requirements

• 5-7 years of experience in sales enablement, content development, or marketing roles with a focus on supporting sales teams.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Experience in financial services or wealth management is a plus but not required.
• Portfolio of past sales enablement materials is highly desirable.

Benefits

• Medical: Blue Shield (PPOs and HDHP with HSA) plans and Kaiser (HMO) plans for California associates
• Dental insurance with MetLife
• Vision insurance with VSP
• Optional supplemental benefits
• Healthcare savings accounts with company contribution
• Flexible spending accounts
• Flexible working arrangements
• Generous 401K contributions
• Exempt associates qualify for our flexible paid time off policy.
• Non-Exempt associates will receive 25.5 days of paid time off annually, which includes holidays, during the first three years of employment.
• Option to participate in our Equity Purchase Program
• Future growth opportunities within the company