Paid Social Channel Manager - Remote

Overview

We are seeking a data-driven Paid Social Channel Manager to own and scale our B2B paid acquisition strategy across major social platforms. This role is crucial in driving qualified leads from mid-market and scaling tech companies and optimizing full-funnel performance.

In Short

• Develop, execute, and manage paid social strategies focused on high-value B2B target accounts.
• Own audience architecture and build Ideal Customer Profile audiences.
• Manage end-to-end campaign execution across various geos.
• Conduct daily performance audits and optimize ad copy and creative formats.
• Partner with creative teams to develop a creative testing roadmap.
• Ensure robust conversion tracking and UTM architecture.

Requirements

• 6+ years of experience in B2B performance marketing.
• Advanced knowledge of major paid media platforms.
• Proven expertise in audience segmentation and scaling spend.
• Expertise in conversion tracking and data-driven optimization.
• Experience in a B2B tech environment targeting Finance, HR, and Operations leaders.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours.
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events.