Senior Product Marketing Manager - Remote

Overview

Real is seeking an experienced and strategic Senior Product Marketing Manager to lead go-to-market (GTM) strategies, product positioning, and drive adoption for our fintech and real estate solutions, including credit card products. This role will be responsible for positioning and messaging that resonate with agents and customers, ensuring the successful launch and lifecycle marketing of our financial products.

In Short

• Develop and execute GTM strategies for fintech and real estate products.
• Craft compelling messaging and positioning for key stakeholders.
• Create impactful marketing materials and sales enablement tools.
• Conduct market research and competitive analysis for product improvements.
• Design and manage lifecycle marketing campaigns for agent retention.
• Collaborate across teams to align with company objectives.
• Gather feedback to influence the product roadmap.

Requirements

• Exceptional writing and storytelling skills.
• Experience with GTM strategies for financial products.
• Strong analytical skills for data-driven decisions.
• Experience in sales enablement and demand generation.
• Ability to manage multiple projects in a fast-paced environment.
• Understanding of lifecycle marketing strategies.
• Strategic thinker with a growth mindset.

Benefits

• Equal opportunity workplace.
• Focus on company core values.