Integrated Marketing Manager - Regulated Industries - Remote

Overview

At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

In Short

• The Integrated Marketing & Campaigns team plays a critical role in integrating Qualtrics’ product GTM strategies and developing campaigns that drive product line performance.
• Integrated marketers are accountable for business results and function as a mini-CMO of their product line.
• Collaborate with cross-functional stakeholders to create full-funnel strategies and tactics.
• Leverage data from multiple channels to inform campaign recommendations.
• Maintain strong partnerships with various marketing teams when developing programs.
• Be highly adaptable and flexible in changing environments.
• Lead critical projects within the marketing department.
• Analyze key performance metrics and adjust strategies as needed.
• Manage campaign budgets effectively.
• Create and maintain playbooks for campaign strategy and execution.

Requirements

• 5-7 years of experience managing marketing campaigns.
• Experience in developing campaigns with year-over-year increases in results.
• Exceptional communication skills to diverse stakeholders.
• Experience in targeted industries such as public sector or healthcare.
• Ability to manage marketing budgets and analyze ROI.
• Demonstrated impact in ambiguous environments.
• Experience with experience management preferred.

Benefits

• Medical, Dental, and Vision coverages with generous 401(k) match.
• Wellness Reimbursement for wellness activities.
• $1800 Experience bonus for personal experiences.
• 6 weeks parental leave for all parents.
• Fertility coverage and adoption assistance.