Execute integrated marketing campaigns across multiple channels, including email, content, paid media (organic amplification), and ABM strategies.
Align campaign messaging with product marketing, sales enablement, and demand generation goals.
Segment and personalize campaigns based on audience data, industry trends, and customer pain points.
Work closely with the sales team to ensure alignment on messaging, ICPs, and lead handoff processes.
Partner with product marketing to refine positioning, messaging, and value propositions for target audiences.
Coordinate with content marketing to create compelling assets, including ebooks, webinars, case studies, and whitepapers.
Define KPIs and track campaign performance using CRM (Salesforce) and marketing automation tools (HubSpot).
Continuously optimize campaigns based on data-driven insights, A/B testing, and feedback loops.
Support new product launches with integrated campaigns that drive awareness and adoption.
Leverage event marketing and webinar strategies to build engagement with key accounts.

Requirements

3-6 years of experience in B2B SaaS marketing, preferably in mobile attribution, martech, or analytics.
Strong understanding of demand generation, ABM, and multi-channel marketing strategies.
Experience with marketing automation platforms (HubSpot), CRM tools (Salesforce) and ABM tools.
Ability to analyze data and extract insights to inform campaign decisions.
Excellent project management and collaboration skills to drive cross-functional alignment.
Proven experience running successful integrated campaigns that drive pipeline and revenue.
Creative mindset with a data-driven approach to experimentation and optimization.

Benefits

Be part of a fast-moving, high-impact team shaping the future of mobile marketing.
Own major initiatives and influence GTM strategies at a leading SaaS company.
Work with top-tier marketers and data-driven growth teams.
Remote-friendly with opportunities for career growth.

Singular

Singular is a next-generation attribution and marketing analytics platform that empowers marketers with actionable insights derived from previously siloed data. By integrating upper-funnel campaign marketing data from thousands of channels with lower-funnel attribution data, Singular enables marketers to measure ROI across all activities and optimize their strategies at a granular level. With a global presence in cities like San Francisco, Tel Aviv, Seoul, London, and Bangalore, Singular has raised $50 million from prominent investors and serves a diverse clientele, including industry leaders such as Lyft, Warner Bros, Airbnb, and Microsoft. The company is focused on scaling its business and team, seeking innovative and ambitious individuals to join its growing sales organization.

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