Sr. Director, Digital Strategy - Remote

Overview

The Web Strategy and Governance leader is responsible for the overall digital strategy for Protective’s web properties. This role will advocate for the end user and understand their needs and desires ensuring stakeholder needs are aligned and drive towards company objectives. This role will define and deliver the user experience vision, strategy, and roadmap to support Protective’s business goals and enhance user engagement. The leader will lead a team of highly capable UX/UI designers, digital media developers and content specialists responsible for designing, implementing and maintaining digital assets for marketing including websites, landing pages and apps.

In Short

• Establish and deliver a comprehensive digital vision, strategy and roadmap.
• Lead the management and strategic development of web and digital assets.
• Define the overall web strategy aligned with business objectives.
• Develop and refine SEO strategy to align with business goals.
• Ensure all web assets align with defined brand guidelines.
• Lead a team of designers and development specialists.
• Oversee the delivery and maintenance of websites and apps.
• Utilize behavioral analytics to inform future design.
• Own and communicate results including key performance metrics.
• Partner with Analytics to establish analytics capabilities.

Requirements

• 15+ years of experience in senior leadership roles in digital strategy development.
• Bachelor’s degree in marketing or related field.
• Proven track record of developing and leading UX and digital strategies.
• Strong experience with current and emerging digital solutions.
• Financial awareness and budget management experience.
• Experience with tools like Figma, Full Story, Sitecore, Workfront.
• Strong understanding of compliance and regulatory requirements.
• Ability to multi-task and manage within a deadline driven environment.
• Experience leading and motivating teams.
• Demonstrated ability to work effectively with cross-functional teams.

Benefits

• Competitive salary range.
• Opportunity to lead a talented team.
• Work from home flexibility.
• Engagement in strategic decision-making.
• Professional development opportunities.
• Access to the latest digital tools and technologies.
• Supportive work environment.
• Involvement in innovative projects.
• Comprehensive benefits package.
• Opportunity to impact user experience significantly.