Marketing Manager - Remote

Overview

Practising Law Institute (PLI) educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. PLI’s client base includes a large array of prestigious law firms, corporations, and government agencies. We are also proud to have recently been named one of the “Brands That Matter” by Fast Company. More information about PLI may be found on our website www.pli.edu.

In Short

• Lead multichannel marketing efforts in assigned product lines.
• Utilize Salesforce Marketing Cloud and Pardot for segmentation and marketing campaigns.
• Communicate with stakeholders to align marketing efforts.
• Create and edit CMS pages.
• Write and proofread promotional copy.
• Develop creative promotions to increase revenue.
• Monitor and report on marketing effectiveness.
• Ensure adherence to brand guidelines.
• Negotiate marketing partnerships.
• Other duties as assigned.

Requirements

• Bachelor's degree and 5-7 years of multi-channel marketing experience.
• Knowledge of databases and list segmentation.
• Excellent interpersonal and communication skills.
• Strong computer skills, including Microsoft Office.
• Experience with marketing technologies like Salesforce and Pardot.
• Strong analytical and creative thinking skills.
• Project management and organizational skills.
• Self-motivated and able to work independently or in a team.

Benefits

• Medical, dental, and vision plans for employees and families.
• Generous employer contribution to retirement savings.
• Ample paid time off and holidays.
• Flexible hybrid remote/in-person scheduling.
• Unlimited access to LinkedIn Learning.
• Work-life balance initiatives.
• One-time $500 Home Office Allowance.
• Gym/Wellness Allowance of up to $300 each year.