Senior Product Marketing Manager - Healthcare Technology - Remote

Overview

The Senior Product Marketing Manager at PointClickCare is responsible for developing and leading strategic marketing initiatives for healthcare conveners and partners, focusing on SaaS solutions in the Acute & Payer markets.

In Short

• Lead strategic activation of healthcare partners to accelerate go-to-market strategies.
• Conduct market and customer research to understand buyer needs.
• Develop product positioning and messaging that resonates with target audiences.
• Collaborate cross-functionally with various teams to drive marketing initiatives.
• Track performance metrics to optimize marketing strategies.
• Manage product introduction and launch planning.
• Create compelling narratives to enhance customer engagement.
• Support product management with market insights and customer satisfaction data.
• Develop strategies for pipeline creation and account-based marketing.
• Foster strong relationships with partners and internal teams.

Requirements

• Bachelor’s degree; advanced degree preferred.
• 7+ years of experience in Strategic Product/Portfolio Marketing in B2B SaaS.
• Experience in the healthcare sector, particularly with Medicaid and State Government.
• Proven ability to create effective marketing strategies and value propositions.
• Strong communication and presentation skills.
• Ability to work collaboratively and maintain diplomacy under pressure.
• Self-starter with a proactive approach to problem-solving.
• Experience with Product Management and Marketing principles.
• Critical thinking and excellent time management skills.
• Team player with a positive attitude in fast-paced environments.

Benefits

• Opportunity to work in a leading healthcare technology company.
• Dynamic and vibrant work culture.
• Career advancement opportunities.
• Engagement in meaningful work impacting healthcare.
• Collaborative environment with talented colleagues.